Themes Vol.1 /No.1 / 2009

CREATING SHOPPING MOMENTUM

Ravi Dhar, Joel Huber and Uzma Khan

pp. 8-15

MANAGING YOUR CUSTOMER’S TARIFF CHOICE:
WHAT TO DO WHEN YOUR CUSTOMERS PAY TOO MUCH

Anja Lambrecht and Bernd Skiera

pp. 16-23

HOW COMPANIES CAN MEASURE THE SUCCESS OF THEIR RELATIONSHIP MARKETING INVESTMENTS

Robert Palmatier, Srinath Gopalakrishna and Mark Houston

pp. 24-35

HOW DATA ENVELOPMENT ANALYSIS REVEALS
BRAND ADVERTISING EFFICIENCY

Joachim Büschken

pp. 36-45

DYNAMIC PRICING SUPPORT SYSTEMS FOR DIY RETAILERS A CASE STUDY FROM AUSTRIA

Martin Natter, Thomas Reutterer and Andreas Mild

pp. 46-53

MIR talks to Professor Hermann Simon

Conducted by Hermann Diller

pp. 54-60