Next Issue Preview
Sibling Rivalry: Estimating Cannibalization Rates for Innovations
Harald J. van Heerde, Shuba Srinivasan and Marnik G. Dekimpe
Jetstar Airways – How Modeling Guided the Brand Migration Strategy of a Low Cost Carrier
Peter Danaher, John Roberts, Ken Roberts, and Alan Simpson
When Is Enough Enough?
Balancing on the Fine Line in Multichannel Marketing Communications
Andrea Godfrey, Kathleen Seiders and Glenn B. Voss
To Close or not to Close?
Assessing the Impact of Outlet Closures on Retail Chains
Hans Haans and Els Gijsbrecht
Forthcoming November 2012