EDITOR IN CHIEF
Hermann Diller, Professor of Marketing, University of Erlangen-Nuremberg, Germany
For more details, visit www.marketing.wiso.uni-erlangen.de
Members of the Editorial Board
OPERATING EDITOR
Dr. Christine Kittinger-Rosanelli
christine.kittinger@gfk.com
For more details, visit www.gfk-verein.de
Manfred Bruhn
Professor of Marketing, University of Basel, Switzerland
For more details, visit www.wwz.unibas.ch/nc/abteilungen/team/abteilung/marketing/
Sunil Gupta
Edward W. Carter Professor of Business Administration, Harvard Business School, Boston, USA
For more details, visit faculty and research
Andreas Herrmann
Professor of Marketing, University of St. Gallen, Switzerland
For more details, visit www.fci.unisg.ch
Dr. Oliver Hupp
Division Manager Brand & Communication Research, GfK SE, Nuremberg, Germany
For more details, visit www.gfk.com
Alain Jolibert
Professor of Marketing Research, University of Grenoble, France
Nicole Koschate-Fischer
GfK Professor of Marketing Intelligence, University of Erlangen-Nuremberg, Germany
For more details, visit www.mi.wiso.uni-erlangen.de
Srinivas Reddy
Professor of Marketing, Director Center of Marketing Excellence,
Lee Kong Chian School of Business, Singapore
For more details, visit www.smu.edu.sg
Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Germany
For more details, visit www.reinartz.unikoeln
Bernd Skiera
Professor of Marketing, University of Frankfurt / Main, Germany
For more details, visit www.ecommerce.wiwi.uni-frankfurt.de
Dr. Hans Stamer
CMI Director – Global Marketing Intelligence, Wrigley GmbH, Unterhaching, Germany
For more details, visit www.wrigley.de
Markus Voeth
Professor of Marketing, University of Stuttgart-Hohenheim, Germany
For more details, visit www.marketing.uni-hohenheim.de