The GfK Verein

The GfK Verein is the Think Tank of market research and a shareholder of the GfK Group.

The GfK Verein has a 75-year old tradition of continuous improvement in market research, identification of consumer trends and ensuring that research matches the developments in the market.

The Verein’s activities include market research, close cooperation with scientific institutions, keeping a library, support for the education of market researchers and management training.

Members are able to share in our knowledge. Companies, and in exceptional cases, private individuals can become members of the Verein. The annual subscription for corporates is € 500 and € 150 for private individuals.

For more details, visit www.gfk-verein.org